Amber Waves
Amber Waves
Amber Waves
Amber Waves
Streamlining ordering to enhance efficiency in fulfillment
Streamlining ordering to enhance efficiency in fulfillment
Streamlining ordering to enhance efficiency in fulfillment
Streamlining ordering to enhance efficiency in fulfillment
Streamlining ordering to enhance efficiency in fulfillment
Team
Team
Team
Team
Solo project
Solo project
Solo project
Solo project
Role
Role
Role
Role
UX Design
Prototyping
UX Design
Prototyping
UX Design
Prototyping
UX Design
Prototyping
Tools
Tools
Tools
Tools
Figma
Prototyping
Figma
Prototyping
Figma
Prototyping
Figma
Prototyping
Timeline
Timeline
Timeline
Timeline
February 2024
February 2024
February 2024
February 2024
Disclaimer: This project is part of my UX for Business course. It involved a deep dive into stakeholder interviews and analysis of other research artifacts. This approach enabled me to design a solution that met the needs of both the business and the user.
Disclaimer: This project is part of my UX for Business course. It involved a deep dive into stakeholder interviews and analysis of other research artifacts. This approach enabled me to design a solution that met the needs of both the business and the user.
Disclaimer: This project is part of my UX for Business course. It involved a deep dive into stakeholder interviews and analysis of other research artifacts. This approach enabled me to design a solution that met the needs of both the business and the user.
Disclaimer: This project is part of my UX for Business course. It involved a deep dive into stakeholder interviews and analysis of other research artifacts. This approach enabled me to design a solution that met the needs of both the business and the user.
The Problem
The Problem
The Problem
The Problem
How can we reduce the number of manual orders?
How can we reduce the number of manual orders?
How can we reduce the number of manual orders?
How can we reduce the number of manual orders?
Amber Waves is a farm that provides wholesale ordering to local restaurants. Before launching their ordering website, orders came in through text or emails. This process was very time consuming and caused errors in order fulfillment. To streamline order fulfillment, Amber Waves created a wholesale ordering website that compiles orders into one spreadsheet. However, a high number of texts and emails continue to be received.
Amber Waves is a farm that provides wholesale ordering to local restaurants. Before launching their ordering website, orders came in through text or emails. This process was very time consuming and caused errors in order fulfillment. To streamline order fulfillment, Amber Waves created a wholesale ordering website that compiles orders into one spreadsheet. However, a high number of texts and emails continue to be received.
Amber Waves is a farm that provides wholesale ordering to local restaurants. Before launching their ordering website, orders came in through text or emails. This process was very time consuming and caused errors in order fulfillment. To streamline order fulfillment, Amber Waves created a wholesale ordering website that compiles orders into one spreadsheet. However, a high number of texts and emails continue to be received.
Amber Waves is a farm that provides wholesale ordering to local restaurants. Before launching their ordering website, orders came in through text or emails. This process was very time consuming and caused errors in order fulfillment. To streamline order fulfillment, Amber Waves created a wholesale ordering website that compiles orders into one spreadsheet. However, a high number of texts and emails continue to be received.
Research
Research
Research
Research
Listening to customers and employees illuminated the causes for manual orders
Listening to customers and employees illuminated the causes for manual orders
Listening to customers and employees illuminated the causes for manual orders
Listening to customers and employees illuminated the causes for manual orders
Part I: Stakeholder Interviews
Part I: Stakeholder Interviews
Part I: Stakeholder Interviews
Part I: Stakeholder Interviews
To understand why customers were not fully utilizing the online ordering system, stakeholder interviews were performed by the instructor and recorded. Two people were interviewed:
To understand why customers were not fully utilizing the online ordering system, stakeholder interviews were performed by the instructor and recorded. Two people were interviewed:
To understand why customers were not fully utilizing the online ordering system, stakeholder interviews were performed by the instructor and recorded. Two people were interviewed:
To understand why customers were not fully utilizing the online ordering system, stakeholder interviews were performed by the instructor and recorded. Two people were interviewed:
Business: Isabel Milligan is the field manager at Amber Waves and is responsible for compiling orders and coordinating harvesting of the orders.
User: Chef Jack Formica is a local chef that utilizes Amber Waves to supply the restaurant he works at.
Business: Isabel Milligan is the field manager at Amber Waves and is responsible for compiling orders and coordinating harvesting of the orders.
User: Chef Jack Formica is a local chef that utilizes Amber Waves to supply the restaurant he works at.
Business: Isabel Milligan is the field manager at Amber Waves and is responsible for compiling orders and coordinating harvesting of the orders.
User: Chef Jack Formica is a local chef that utilizes Amber Waves to supply the restaurant he works at.
Business: Isabel Milligan is the field manager at Amber Waves and is responsible for compiling orders and coordinating harvesting of the orders.
User: Chef Jack Formica is a local chef that utilizes Amber Waves to supply the restaurant he works at.
Part II : Secondary Research
Part II : Secondary Research
Part II : Secondary Research
Part II : Secondary Research
To fully understand the multiple reasons chefs text or email the field manager instead of ordering through the website, I analyzed a sample of emails and texts provided by the field manager.
To fully understand the multiple reasons chefs text or email the field manager instead of ordering through the website, I analyzed a sample of emails and texts provided by the field manager.
To fully understand the multiple reasons chefs text or email the field manager instead of ordering through the website, I analyzed a sample of emails and texts provided by the field manager.
To fully understand the multiple reasons chefs text or email the field manager instead of ordering through the website, I analyzed a sample of emails and texts provided by the field manager.
Key Pain Points
Key Pain Points
Key Pain Points
Key Pain Points
Frequent manual orders are due to unmet user needs.
Frequent manual orders are due to unmet user needs.
Frequent manual orders are due to unmet user needs.
Frequent manual orders are due to unmet user needs.
Based on stakeholder interviews and secondary research, I identified 3 main pain points user experience when ordering.
Based on stakeholder interviews and secondary research, I identified 3 main pain points user experience when ordering.
Based on stakeholder interviews and secondary research, I identified 3 main pain points user experience when ordering.
Based on stakeholder interviews and secondary research, I identified 3 main pain points user experience when ordering.
Paint Point 1
Paint Point 1
Paint Point 1
Paint Point 1
Customizations
Customizations
Customizations
Customizations
Customizations
Customizations
Customizations
Customizations
Customizations
Many users desire to specify color, size, or freshness.
Many users desire to specify color, size, or freshness.
Paint Point 2
Paint Point 2
Paint Point 2
Paint Point 2
Communication
Communication
Communication
Communication
Users expressed a desire to know the status of stock.
Users expressed a desire to know the status of stock.
Paint Point 3
Paint Point 3
Paint Point 3
Paint Point 3
Scheduling
Scheduling
Scheduling
Scheduling
Users found it difficult to order the exact same or similar order.
Users found it difficult to order the exact same or similar order.
Ideation
Ideation
Ideation
Ideation
Insights into cocepts
Insights into cocepts
Insights into cocepts
Insights into cocepts
Utilizing wireframing, I fleshed out potential solutions to the 3 pain points.
While working on pain point 1, I encountered an issue. I wanted to add the ability for users to add customizations for each item. However, this addition made the screen very busy. Users had emphasized the need to order fast and on the go and these additions could slow them down.
To simplify the screen while allowing customizations, I hid the customizations behind an accordion menu. This change allows users to customize when needed but keeps things simple for quick ordering.
Utilizing wireframing, I fleshed out potential solutions to the 3 pain points.
While working on pain point 1, I encountered an issue. I wanted to add the ability for users to add customizations for each item. However, this addition made the screen very busy. Users had emphasized the need to order fast and on the go and these additions could slow them down.
To simplify the screen while allowing customizations, I hid the customizations behind an accordion menu. This change allows users to customize when needed but keeps things simple for quick ordering.
Utilizing wireframing, I fleshed out potential solutions to the 3 pain points.
While working on pain point 1, I encountered an issue. I wanted to add the ability for users to add customizations for each item. However, this addition made the screen very busy. Users had emphasized the need to order fast and on the go and these additions could slow them down.
To simplify the screen while allowing customizations, I hid the customizations behind an accordion menu. This change allows users to customize when needed but keeps things simple for quick ordering.
Utilizing wireframing, I fleshed out potential solutions to the 3 pain points.
While working on pain point 1, I encountered an issue. I wanted to add the ability for users to add customizations for each item. However, this addition made the screen very busy. Users had emphasized the need to order fast and on the go and these additions could slow them down.
To simplify the screen while allowing customizations, I hid the customizations behind an accordion menu. This change allows users to customize when needed but keeps things simple for quick ordering.
Before: Too Complex
Before: Too Complex
Before: Too Complex
After: Simple, Easy & Fast
After: Simple, Easy & Fast
After: Simple, Easy & Fast
The Solution
The Solution
The Solution
The Solution
A streamlined customizable ordering process
A streamlined customizable ordering process
A streamlined customizable ordering process
A streamlined customizable ordering process
Solution 1
Solution 1
Solution 1
Solution 1
Customizations
Customizations
Customizations
Customizations
Unique customizations can be set for each item by the business.
A notes field allows for additional customizations or questions a customer may have.
By default, customizations are hidden to make adding items quickly.
Unique customizations can be set for each item by the business.
A notes field allows for additional customizations or questions a customer may have.
By default, customizations are hidden to make adding items quickly.
Unique customizations can be set for each item by the business.
A notes field allows for additional customizations or questions a customer may have.
By default, customizations are hidden to make adding items quickly.
Unique customizations can be set for each item by the business.
A notes field allows for additional customizations or questions a customer may have.
By default, customizations are hidden to make adding items quickly.
Before
After
Solution 2
Solution 2
Solution 2
Solution 2
Communication
Communication
Communication
Communication
A prominent banner on the landing page advertises upcoming products.
Items have color coded stock indicators, and users are encouraged to list alternate items.
Out of stock items are clearly indicated.
A prominent banner on the landing page advertises upcoming products.
Items have color coded stock indicators, and users are encouraged to list alternate items.
Out of stock items are clearly indicated.
A prominent banner on the landing page advertises upcoming products.
Items have color coded stock indicators, and users are encouraged to list alternate items.
Out of stock items are clearly indicated.
A prominent banner on the landing page advertises upcoming products.
Items have color coded stock indicators, and users are encouraged to list alternate items.
Out of stock items are clearly indicated.
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
1..Information on upcoming produce on landing screen
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
2..Color coded stock indicators for each item
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
3..Clearly communicate which items are out of stock
Solution 3
Solution 3
Solution 3
Solution 3
Scheduling
Scheduling
Scheduling
Scheduling
Users can quickly create numerous scheduled deliveries.
Users can easily add items to existing scheduled deliveries.
Managing scheduled deliveries is easy! Users can delete items, reschedule deliveries, change the frequency, or delete the entire delivery.
Users can quickly create numerous scheduled deliveries.
Users can easily add items to existing scheduled deliveries.
Managing scheduled deliveries is easy! Users can delete items, reschedule deliveries, change the frequency, or delete the entire delivery.
Users can quickly create numerous scheduled deliveries.
Users can easily add items to existing scheduled deliveries.
Managing scheduled deliveries is easy! Users can delete items, reschedule deliveries, change the frequency, or delete the entire delivery.
Users can quickly create numerous scheduled deliveries.
Users can easily add items to existing scheduled deliveries.
Managing scheduled deliveries is easy! Users can delete items, reschedule deliveries, change the frequency, or delete the entire delivery.
Testing
Testing
Testing
Testing
How do we determine success?
How do we determine success?
How do we determine success?
How do we determine success?
This class project was a fascinating way to delve into the business side of user research. Unfortunately, I cannot test my results on real Amber Waves customers. However, if I could do follow up testing, these are the metrics I would test.
This class project was a fascinating way to delve into the business side of user research. Unfortunately, I cannot test my results on real Amber Waves customers. However, if I could do follow up testing, these are the metrics I would test.
This class project was a fascinating way to delve into the business side of user research. Unfortunately, I cannot test my results on real Amber Waves customers. However, if I could do follow up testing, these are the metrics I would test.
This class project was a fascinating way to delve into the business side of user research. Unfortunately, I cannot test my results on real Amber Waves customers. However, if I could do follow up testing, these are the metrics I would test.
Measure the number of emails and texts the field manager receives.
Track the number of errors in order fulfillment.
Analyze the users' journeys through the new redesign. I am most interested in the new order scheduling feature. Are users attempting to schedule? Are they progressing to a point and stopping because something is too difficult?
Measure the number of emails and texts the field manager receives.
Track the number of errors in order fulfillment.
Analyze the users' journeys through the new redesign. I am most interested in the new order scheduling feature. Are users attempting to schedule? Are they progressing to a point and stopping because something is too difficult?
Measure the number of emails and texts the field manager receives.
Track the number of errors in order fulfillment.
Analyze the users' journeys through the new redesign. I am most interested in the new order scheduling feature. Are users attempting to schedule? Are they progressing to a point and stopping because something is too difficult?
Measure the number of emails and texts the field manager receives.
Track the number of errors in order fulfillment.
Analyze the users' journeys through the new redesign. I am most interested in the new order scheduling feature. Are users attempting to schedule? Are they progressing to a point and stopping because something is too difficult?